• Destiny Bez

Strategies for Engaging Your Audience

Updated: Oct 28, 2019

There are 4 advanced techniques that you should familiarize yourself with before promoting your new product or service.

Photo by Teemu Paananen on Unsplash

The first five minutes of Panos Panay's new product unveiling for Microsoft holds some interesting techniques that you should pay attention to says Carmine Gallo. When the company launched their new Surface tablets, laptops and Surface Duo they did so with a specific storytelling, presentation and public speaking strategy that lead with feelings. Panay started out his presentation with a story about his own daughter playing a piano, and made the connection between having the right technology and being able to tap into your most creative self. Read about what Gallo says the first step to gaining your audience's attention is, as well as the three other expert speaking skills here.