• Destiny Bez

Relationship Coaching 101

Updated: Sep 4, 2019

Relationship coaches help one or more individuals resolve conflicts and boost their emotional well-being in their personal or professional lives.

What is a relationship coach?

Relationships are an integral part of life and, often, people need the help of an objective coach to navigate certain scenarios. A relationship coach is a type of consultant who works with one or more individuals on resolving conflicts in their clients’ personal or professional lives. These coaches can work with couples or single individuals looking to make a change in their dating life. Also, they may work with a group, such as a family or coworkers looking to resolve internal issues.

What do relationship coaches do for their clients?

According to the American Psychological Association, between 40% and 50% of marriages in the U.S. end in divorce – that number is even higher for second or later marriages. Before a relationship deteriorates to the point of needing therapy or filing for divorce, relationship coaching can help couples find common ground, recognize barriers to communication, and focus on habits that help the relationship flourish. As such, conflict resolution and improving a healthy client’s emotional well-being and connectivity are major aspects of relationship coaching. Too, relationship coaches help single people who may need guidance to improve their dating and communication skills.

For coworkers or professional relationships, conflict and miscommunication can cause costly interruptions to workflow. Relationship coaches guide these parties through negative attitudes and set goals for constructive conversation.

Relationship coaching is not counseling and should not replace any required therapy.

How much can a relationship coach charge for their services?

Because consultants can bill for their services in a number of ways (i.e. per session, weekly, monthly, or via retainer), the cost of relationship coaching can vary greatly. Typically, relationship coaches charge between $50 and $300 per hour. Generally, clients need to attend several hours of multiple sessions of coaching to reach their relationship goals. Ultimately, however, each relationship coach sets his or her own rates depending on their business’s expenses (whether they operate online or have an office), experience, and clientele.

What is the annual salary for a relationship coach?

The average life coach (the most common type of coach/consultant) makes an average of $50,000 annually. Relationship coaching should focus on setting goals with the intention of eventually moving on and maintaining healthy relationship habits. Thus, a relationship coach’s salary is dependent on their ability to maintain a roster of clients they’re able to devote a significant amount of attention to, while continuing to expand their business with new clients.

How can I get started as a relationship coach?

Once you’ve decided what type of relationship coach you’ll be (i.e. couples, LGBTQ, Christian, business, etc.), you can begin setting up your business as a consultant. Unlike becoming a therapist or certified counselor, relationship coaching does not require any formal education or completion of a training program. However, many coaches find some training beneficial – they may even hire their own coach to help guide them as they get their business started.

To get started, relationship coaches will need to register their small business with their state (specific small business laws vary by state). Also, decide what type of services your offer and how you’ll meet with clients – whether you’ll need an office or will coach clients online. Don’t forget to tap into your personal and professional networks to start building a list of clients, or initiate marketing efforts to grow your catalog. Finally, set up a website and create accounts on social media platforms to solidify your web presence and start garnering attention for your new business.

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“iPEC's Coaching Certification Program: Relationship Coaching” by iPec.com. Accessed July 30, 2019, via https://www.ipeccoaching.com/specialties/how-to-become-a-certified-relationship-coach/

“Marriage and Divorce” by the American Psychological Association. Accessed July 30, 2019, via https://www.apa.org/topics/divorce/

“Relationship Coaching” by Hadley Earabino. Published 2010. Accessed July 29, 2019, via https://www.noomii.com/relationship-coaching

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