• Destiny Bez

Motivational Coaching 101

Updated: Oct 28, 2019

Motivational coaching is a form of consulting that involves helping clients identify their issues and find the motivation to achieve their goals.

Photo by Samuel Zeller on Unsplash

What Is Motivational Coaching?

Motivational coaching is a form of consulting that involves helping clients identify their issues and find the motivation to achieve their goals. Clients may have been stuck in a rut for years; it’s their motivational coach’s job to help them past these roadblocks and go on to success. Motivational coaches may work with corporate executives transitioning to the next level of their careers; athletes pushing themselves to new, personal bests; or everyday people looking to make a meaningful change in their present outlook or trajectory.

Goal-setting and following through are major aspects of motivational coaching and coaches should expect to work closely with clients throughout their time together. Some consultants in this field describe themselves as motivational coaches, life coaches, or (in certain cases) executive coaches.

What Do Motivational Coaches Do for Their Clients?

Motivational coaches typically work one-on-one with clients to help them identify the cause of their struggling and set goals for improvement – though some also work with small groups or teams. Motivational coaches work on issues specific to their client, such as overcoming personal problems that cannot be discussed with others in their life. Motivational speakers, on the other hand, generally deliver

pre-written speeches on broader topics to an audience.

Many motivational coaches develop systems that help clients recognize personal barriers. Often, these systems include step-by-step guidelines for overcoming mental or physical hurdles as well as planning and achieving goals. For instance, Les Brown’s motivational book, Laws of Success, gives readers insight into Brown’s method of thinking that allowed him “unleash greatness”.

How Much Can Motivational Coaches Charge for Their Services?

On average, motivational coaches charge between $175 to $250 per hour for their services (though many coaches may charge much less or much more based on their experience). Usually, a motivational coach’s reputation determines the amount they can realistically charge for coaching. As such, it is important for coaches to make the most of each interaction with their clients and ensure they are reaching their goals.

What Is the Annual Salary for Motivational Coaches?

A survey of nearly 5,000 motivational coaches in North America revealed an average salary of about $50,500 annually. Because many motivational coaches also release content such as books, podcasts, or videos of speaking appearances, they are able to supplement their income with multiple streams of revenue.

How Can I Get Started as a Motivational Coach?

You don’t need a formal education or professional certificate to get started as a motivational coach. To kick off your business as a motivational coach, filing the proper business licenses for your state and building your online presence with social media accounts and a website are excellent starting points. Then, growing a network of clients via word-of-mouth and marketing are essential.

While education and training credentials can help authenticate your skills as a coach, being able to guide others to reach their goals is vital to motivational coaching. Experience overcoming obstacles, maintaining motivation to succeed, and meeting goal timelines are key factors to entering this career field.

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“What Is: Motivational Coaching?” by Erickson Coaching International. Published on March 9, 2014. Accessed July 24, 2019, via https://erickson.edu/blog/motivational-coaching

“The Pay Scale for a Motivational Coach” by Christian Fisher. Accessed on July 24, 2019, via https://work.chron.com/pay-scale-motivational-coach-3242.html

“How to Become a Motivational Coach” by Jeffrey T. Sooey. Accessed July 24, 2019, via https://coachestrainingblog.com/becomeacoach/how-to-become-a-motivational-coach/

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