• Destiny Bez

Health & Wellness Coaching 101

Healthcare spending is expected to grow 5.8% between 2015 and 2025 due to the rapid increase of chronic health problems in the U.S. and public health necessity to spend more on preventative healthcare. Moreover, the number of health coach jobs is forecasted to increase by 21.9% by 2022 and is among the fastest-growing careers in the country.

What Is a Health/Wellness Coach?

Health and wellness coaches help fill the gap between medical care provided by a doctor and the everyday lifestyle choices people make. Typically, they have training in nutrition, biology, health and wellness, and mentoring. A health coach is hired when individuals need to make a change with the goal of improving their overall well-being. They don’t simply push one weight-loss method on all their clients, but have an arsenal of effective health plans to fit the distinct needs of each client.

Today, more doctors are recommending health coaches for patients who are obese, diabetic, or have hypertension.

What do health and wellness coaches do for their clients?

For many people, making the right health, exercise, and diet choices can be confusing and sticking to a routine, impossible. Health coaches provide the guidance people need to

become more aware of their choices and motivate them to make the right ones.

Moreover, everyone’s unique health needs allow wellness coaches to provide individualized plans to maximize health goals. Health coaches help clients achieve goals that might include lifestyle intervention, providing personalized dietary guidelines, or exercise advice and coaching.

What is the annual salary for a health coach?

On average, a health coach can expect to make between $50,000 and $75,000 per year. The top 10% of health and wellness coaches earn upwards of $100,000 per year.

How much can a health and wellness coach charge for services?

Health coaches most often work per hour or charge based on a set number of sessions. They may charge between $50 and $1,500 depending on the coach. For example, many celebrity health coaches charge thousands per hour. Health coaches can also charge different prices for services that are provided online (such as coaching sessions via video call) or in person (such as a training session at the gym). They may also charge more or less for individual and one-one-one services.

How can I get started as a health coach?

Health coaches have enormous versatility when choosing where, when, and how they want to work. Physician’s offices, spas, gyms, and recovery centers employ health and wellness coaches for their clients. Too, many health coaches are self-employed, working with clients online and in person.

If you’re seeking professional training, many colleges across the country offer nutrition classes and dietitian majors. The Institute for Integrative Nutrition also offers health coach certification to become “a supportive mentor and wellness authority who helps others feel

their best through individualized food and lifestyle changes that meet their unique needs and health goals”.

To get started, consider what kind of wellness coaching you’ll offer and what kind of services you’ll provide (diet coaching, exercise coaching, etc). Next, create your online profile on social media and a personal website to do business directly with your clients. Consider how you’ll collect payments from clients and where you’ll conduct business (an office, gym, etc). In the beginning, you’ll likely need to market your skills heavily to build a client list. But, when executed with passion and integrity, health coaching can be an incredibly rewarding career.

Did you know the average customer needs to interact with your brand at least seven times before they consider making a purchase? Sign up here for more life coach content.



Haskins, Sarah. (2015). What’s a Health Coach? Retrieved on June 18, 2019 from https://docs.google.com/document/d/1gnAcrKBupFCe9vnQo1cHM2B0UU8H7-FCDdNeTAzLF5c/edit#

Health Coach Institute. (2019). What is a Health Coach Salary. Retrieved on June 18, 2019 from https://www.healthcoachinstitute.com/why-coaching/salaries/

Integrative Nutrition. (2018). What Does a Health Coach Do? Retrieved on June 18, 2019 from https://www.integrativenutrition.com/blog/2018/10/what-does-a-health-coach-do

15 views0 comments